In January 2013, a remix by Cedric Gervais was commissioned for the record label Universal Germany. However, the remix was initially turned down by Interscope and Polydor Records, Lana Del Reyâs record labels in America and the UK. In the spring of 2013, the remix quickly surged to number one on Beatport, resulting in several radio programmers and DJs, such as Pete Tong, working the song into their radio station's rotation. BBC Radio 1 added the remix to its playlist, helping it to gain popularity around the world. Sirius XM radio stations began playing it, and Interscope decided to push at Top 40 radio in the United States. After positive feedback, Interscope agreed to release the remix.